Mastercard - "We Stand Up For by Mastercard"

McCann New York New York, United States

Awards

220

This ad is part of the ACT Responsible Collection

Brand: Mastercard
Country: United States

Advertiser: MasterCard

Title	We Stand Up For by Mastercard
Brief	Every year at the MLB All-Star Game, 50,000 people stand in silence, holding names of loved ones affected by cancer. This year, Mastercard aimed to expand that moment and enable everyone to stand up to cancer. Our goal was to motivate people everywhere to join us—by sharing a loved ones’ name or using their Mastercard to help reach our $5M donation goal.We took the MLB paper placard tradition beyond the stadium, creating a digital version for TikTok and Instagram. Celebrities and influencers launched the movement by sharing their own stories. We distributed wearable placard stickers at 200 partner locations, and Saks Fifth Avenue dedicated window displays to the cause. Then, we took our multi-channel movement to the sky, featuring the names shared on social in a stunning drone show over New York City’s Hudson River. Spectators were given multisensory wristbands, which vibrated and illuminated in Hudson Yards Plaza as their loved ones’ names glittered in the sky.Our campaign garnered 210 million impressions and 40 million views, turning a stadium tradition into a nationwide movement—uniting 2.5 million people to stand up for the ones they love.Standing up for the people we love: priceless
Agency	McCann New York
Campaign	We Stand Up For by Mastercard
Advertiser	MasterCard
Brand	Mastercard
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	180 seconds
EVP	R...om D....or Subscribers Only
Marketing	R...om D....or Subscribers Only
Media (Agency side)	A...e At....on Subscribers Only
Digital	A...e At....on Subscribers Only
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Communications	A...sa Ro.....att Subscribers Only
Chief Creative Officer	S..n B...n Subscribers Only
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Creative Director	R..o O....li Subscribers Only
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Creative Director of Design	B...u Ar.....tna Subscribers Only
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Account Director	J...a G...so Subscribers Only
President	Ve....ca B....an Subscribers Only
Managing Partner	A..x C....es Subscribers Only
SVP, Executive Producer	J..i N....an Subscribers Only
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Chief Marketing Officer (CMO)	R..a Ra.....nar Subscribers Only
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Manager	P..l Gi....no Subscribers Only
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Director Communications Strategy	J...a S...r Subscribers Only
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