| Title | The Beauty of Blackness |
| Brief | The film gives viewers a front-row look at the massive undertaking that goes into reviving a Black heritage brand amidst new cultural context. It spotlights the colorism and inequity of the cosmetics industry and explores Fashion Fair's rapid rise, enduring legacy, and eventual hiatus—and how two Black women are breathing new life into the iconic brand. |
| Agency | Digitas |
| Campaign | The Beauty of Blackness |
| Advertiser | Sephora |
| Brand | Sephora |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Regional Chief Creative Officer | A..t S..h Subscribers Only |
| Head of Content | M..k B..k Subscribers Only |
More Work
SEE ALLA Woman's Place: Fight for Equality
- BRAND:
- KitchenAid
- AGENCY:
- DigitasLBi