| Title | Fatal Drop |
| Brief | Alcohol and easily accessible but serious party drags like fentanyl can fatally damage the joy, right in the club, because clubbers often not aware of their limits. Audio waveform is like ECG signal. It's not a coincidence. Heartbeats of clubbers are on the same BPM with music. When the music's high, they are high. However an overdose can interrupt and kill party immediately.MTV teamed up with more than 50 DJs to create special editions of their music. When the most breathtaking baseline drop is about to happen, listeners get a surprise instead. A dramatic fade comes, the filtered noise of desperate first aid attempts and then just the long silence... |
| Agency |
Y&R Budapest
|
| Campaign |
Fatal Drop
|
| Advertiser |
Viacom International
|
| Brand |
Viacom Hungary
|
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| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Creative Director |
L...lo F...ay Subscribers Only
|
| Art Director |
A..s Ko.....zky Subscribers Only
|
| Art Director |
Ha....ta C..k Subscribers Only
|
| Copywriter |
Z...ia E...i Subscribers Only
|
| Group Account Director |
Z...ia W...er Subscribers Only
|
| Account Executive |
L...a H...u Subscribers Only
|