| Title | Elidor Solidarity Monument On Our Own Way |
| Brief | On February 6, 2023, following earthquakes in Turkey, young women in affected areas feared not the oblivion of the earthquake, but being forgotten. Elidor and TOG (Community Volunteers Foundation) initiated the Young Women Support Centres project in the earthquake zone. To extend reach and reassure young women they aren't forgotten, Elidor sought a global interactive technological installation.In this project, utilizing generative AI, an interactive artwork was created, blending the hope and solidarity-themed paintings of the impacted young women with a special composition by Karsu, and solidarity messages received via Elidor IG Chatbot.For this real-time outdoor installation, we developed a generative AI to manage the dataset, solving artist copyright issues inherent in active AI tools for this sensitive Elidor-branded project. This creative technologist idea bridged the physical distance, uniting people in solidarity, support and hope towards the affected young women, showcasing the potent blend of technology, art, and human empathy. |
| Agency |
Realworks
|
| Campaign |
Elidor Solidarity Monument On Our Own Way
|
| Advertiser |
Unilever
|
| Brand |
Elidor Generative AI Based Solidarity Monument
|
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Digital
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