| Title | Challenge the Norms |
| Agency | Havas London |
| Campaign | Positive Reality |
| Advertiser | Reckitt Benckiser |
| Brand | Durex |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Advertising Manager | ..n W...on Subscribers Only |
| Advertising Manager | ..n C....ey Subscribers Only |
| Advertising Manager | ..n K....ek Subscribers Only |
| Executive Creative Director | E...ot H...is Subscribers Only |
| Creative Partner | E...ot H...is Subscribers Only |
| Creative Director | L...ey A...n Subscribers Only |
| Creative Team | J..n Og.....iwa Subscribers Only |
| Managing Partner | A...oa Wa.....th Subscribers Only |
| Business Director | N..k B...e Subscribers Only |
| Account Director | S...ie A...io Subscribers Only |
| Account Director | J...s Jo.....ne Subscribers Only |
| Account Manager | B...a Ma.....ld Subscribers Only |
| Strategy Partner | Ch.....le B...ey Subscribers Only |
| Strategy Director | A..y C....an Subscribers Only |
| Strategist | ..a N...rs Subscribers Only |
| Programme director | M....ew K..g Subscribers Only |
| Agency Producer | C...re Le....le Subscribers Only |
| Agency Producer | St....ie P...e Subscribers Only |
| Agency Producer | S...h W...s Subscribers Only |
| Agency Producer | J...t B...y Subscribers Only |
| Agency Producer | R...na J....on Subscribers Only |
| Head of Design | L....zo F...za Subscribers Only |
| Designer | N....as H...e Subscribers Only |
| Digital Design Director | S...n B...r Subscribers Only |
| Design Director | J...ua T....od Subscribers Only |
| Designer | H..a B...ti Subscribers Only |
| Designer | K...an M...ry Subscribers Only |
| Production Company | ..X Pr......ons Subscribers Only |
| Photographer | J..n Og.....iwa Subscribers Only |
| Photographer | E...y Sc....tt R...in Subscribers Only |