IKEA - "German Pop Hit"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Awards

4521

Brand: IKEA
Country: Germany

Advertiser: IKEA

Title	German Pop Hit
Brief	Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.
Agency	Grabarz & Partner
Campaign	Furniture Assembly. The radio campaign for Ikea.
Advertiser	IKEA
Brand	IKEA
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Radio
Chief Creative Officer	R..f H...l Subscribers Only
Creative Director	R...n J....on Subscribers Only
Concept	R...n J....on Subscribers Only
Creative Director	J....us R...c Subscribers Only
Concept	J....us R...c Subscribers Only
Account Manager	Do.....ue B...er Subscribers Only
Recording Studio	S...io F..k G..H .o .G Subscribers Only
Sound Engineer	T....en He....gs Subscribers Only
Casting	C....en B...in Subscribers Only
Director	T....en He....gs Subscribers Only
Director	R...n J....on Subscribers Only
Agency Producer	J...th U...au Subscribers Only
PR Communication Manager	T...as V...er Subscribers Only
Marketing Manager	N..a S�.....und Subscribers Only
Music	k..s .n . c...y s...e Subscribers Only
Music Composer	T...as B...er Subscribers Only
Music Composer	J...an P....�en Subscribers Only
Narrator	J...s Be.....öm Subscribers Only
Narrator	Ca....ne Ki......ter Subscribers Only
Narrator	A....as To.....en Subscribers Only