Saint Gobain - "Cool-Lite Xreme"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

6896

Title	Cool-Lite Xreme
Brief	CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life.
Agency	DENTSU CREATIVE
Campaign	The invisible well being manufacturer
Advertiser	Saint Gobain
Brand	Saint Gobain
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Creative Director	S�.....ien Z...ni Subscribers Only
Copywriter	M..c S....gre Subscribers Only
Art Director	R..y B....rg Subscribers Only
Photographer	P....ne A...s Subscribers Only
Agency Producer	Mar.......line H...e Subscribers Only
Graphic Designer	M....el Th.....et Subscribers Only