Nike Women - "What will they say about you ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Awards

21849

Brand: Nike Women
Country: Netherlands

Advertiser: Nike

Title	What will they say about you ?
Brief	“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
Agency	Wieden + Kennedy Amsterdam
Campaign	What will they say about you ?
Advertiser	Nike
Brand	Nike Women
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	70 seconds
Market	Subscribers Only
Executive Creative Director	E..c Q....oy Subscribers Only
Executive Creative Director	M..k B....th Subscribers Only
Producer	C...y H..d Subscribers Only
Head of Broadcast Production	..e T....ri Subscribers Only
Executive Producer	M....ew F..e Subscribers Only
Director	D...d W...on Subscribers Only
Copywriter	E...ny Pr......nko Subscribers Only
Group Account Director	K....yn A..o Subscribers Only
Head Of Planning	M...in W...el Subscribers Only
Designer	..e B...in Subscribers Only
Art Production Director	M..d Kl.....eek Subscribers Only
Art Producer	S...ey P....en Subscribers Only
Art Director	V...o V....te Subscribers Only
Broadcast Producer	K...n Wh.....use Subscribers Only
Studio Artist	..a R...ro Subscribers Only
Director of Photography (DOP)	B...it S...r Subscribers Only
Creative Director	.l M...y Subscribers Only
Business Manager	K...y K...ey Subscribers Only
Planning Director	St....ne M....er Subscribers Only
Account Director	A...R M...IN Subscribers Only
Project Manager	L..s P..t Subscribers Only
Director of Communication and Digital Strategy	G..g W...e Subscribers Only
Account Manager	M...y R..g Subscribers Only
Broadcast Producer	S..y ..m Subscribers Only
Account Planner	J....yn R...t Subscribers Only
Studio Director	L...ie M...ay Subscribers Only
Designer	S...le B...s Subscribers Only
Creative Director	C...g Wi....ms Subscribers Only
Junior Planner	A..a L...te Subscribers Only
Designer	A..a K...se Subscribers Only
Designer	J..é B....bé Subscribers Only
Production Company	R..f R..f F...s Subscribers Only