| Title | The Micropedia of Microaggressions (120s) |
| Brief | The Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact. |
| Agency |
Zulu Alpha Kilo
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| Campaign |
The Micropedia of Microaggressions
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| Advertiser |
Black Business and Professional Association, et al.
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| Brand |
Black Business and Professional Association, et al.
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| Posted | November 2022 |
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