"There’s a Gym Group ‘round the corner"

DEPT® Global

535

Country: Netherlands

Advertiser: The Gym Group

Title	There’s a Gym Group ‘round the corner
Brief	Knowing how proximity plays a crucial role in achieving fitness goals, we developed the hyper-local campaign “There’s a Gym Group ‘round the corner” to highlight how The Gym Group breaks down barriers to exercising and gives people a great value fitness experience.Our creative campaign aimed to resonate with potential members by promoting a sense of convenience and community while highlighting how The Gym Group’s many accessible locations break down barriers to fitness.The concept celebrated and educated our audience on the RTBs – good quality, low cost, and convenient facilities – that positioned The Gym Group as the most convenient answer, whether you have good vibes, need good vibes or are just in the mood to move.And sometimes, the best way to prove the value of something is to show what happens in its absence. The campaign’s message of convenience was brought to life by showcasing challenging ways people try to incorporate exercise into their routines without easy access to the gym.The campaign reached 1309 million people, with 212% more clicks than planned for. It increased brand familiarity by 14% and led to 16% increase in YoY revenue growth for January and February.
Agency	DEPT®
Campaign	There’s a Gym Group ‘round the corner
Advertiser	The Gym Group
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	20 seconds
Strategist	..m G....es Subscribers Only
Creative Team	S...a J....on Subscribers Only
Creative Team	B..d P...er Subscribers Only
Creative Team	S...ie L..k Subscribers Only
Creative Director	..l M....ti Subscribers Only
Associate Design Director	S...ie A...n Subscribers Only
Designer	A...r S...a Subscribers Only
Designer	Cl....rd C...g Subscribers Only
Designer	..n R....ll Subscribers Only
Designer	J...id A...r Subscribers Only
Designer	..e J....ld Subscribers Only
Designer	E...ka U...a Subscribers Only
Post Production	A..e A...e Subscribers Only
Account Manager	A..e C....ns Subscribers Only
Account Manager	W..l Pr.....rd Subscribers Only
Project Manager	N....ie Wi....ms Subscribers Only
Project Manager	T...da L...in Subscribers Only
Project Manager	Vi....an K..r Subscribers Only
Head of Marketing	..y B...s Subscribers Only
Digital Marketing Manager	S..n M...in Subscribers Only
Production Company	D...® Subscribers Only
Executive Producer	N....ie P...e Subscribers Only