| Title | The Trolls |
| Brief | A short, funny-looking bloke with big ears and a hairy tummy has an important message for us. “Net trolls aren’t real trolls,” he says. “Real trolls stand by their opinions and believe in respectful debate!” Clearly, he’s a troll with an issue. He continues: “We are very unhappy that there is any risk of confusion and would like to vehemently distance ourselves from these internet trolls.” His companion agrees: “You tell them sweetheart!” Dagens Nyheter newspaper. Debate. Respect. No trolls. At least, not the nasty kind. |
| Campaign |
The Trolls
|
| Advertiser |
Dagens Nyheter
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| Brand |
Newspaper
|
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| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
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