| Title | Giving PiP the ideal identity |
| Brief | PiP stands for Pursuing independent Paths. It‘s a small charity that teaches adults with learning disabilities to live more independent lives.So, when PiP asked us to update the charity’s identity, we had an idea. We’d find a fresh way to use design that would express each student’s individual identity too. Bringing form and function together in an exciting new way.When we – and they – were happy with the core identity we asked ourselves how to take the idea further. To build a unified design that could also be personalised.We looked at one particular component – the letters that make up PiP – and created a series of patterns for them. Then we invited each student to choose their own pattern combination. Their decision-making even became part of their arts curriculum.At this point it ceased to be just a PiP identity. It became each student’s identity. Full of the hope and joy which ultimately comes from the students themselves. |
| Agency |
Proximity London
|
| Campaign |
Giving PiP the ideal identity
|
| Advertiser |
Pursuing independent Paths
|
| Brand |
PiP
|
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| Posted | February 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Web Film
|
| Copywriter |
Fr.....co P....lo Subscribers Only
|
| Head of Design |
B...n E...e Subscribers Only
|
| Designer |
..y S....er Subscribers Only
|