DNB Spare - "Nothing™"

4572

Title	Nothing™
Brief	In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements.   The more money people saved, the bigger box of Nothing they got.
Campaign	Nothing™
Advertiser	DNB
Brand	DNB Spare
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Copywriter	M..s R....nd K...h Subscribers Only
Copywriter	L..s J....im Gr....ad Subscribers Only
Copywriter	T..a Bj....dal I....en Subscribers Only
Copywriter	C....la Bj.....ug Subscribers Only
Art Director	Se.....an R...h Subscribers Only
Art Director	E..l ..y Subscribers Only
Art Director	A...te B....ka Fi.....er Subscribers Only
Art Director	P...en M..n Subscribers Only
Agency Producer	A..e E...n Subscribers Only
Agency Producer	Kr....na S...en Subscribers Only
	J...e G...ti Subscribers Only