Norsk Tipping - "Welcome to Haaland"

Try Reklamebyrå Oslo, Norway

Awards

1808

Brand: Norsk Tipping
Country: Norway

Advertiser: Norsk Tipping

Title	Welcome to Haaland
Brief	The idea was to poke fun at the world’s ignorance about Norway and Norwegian athletes, using it as a metaphor for how foreign betting companies enter Norway without an understanding of Norwegian sports, or how the state funded lottery, Norsk Tipping, operates to benefit Norwegian sports. This to position Norsk Tipping as the foremost expert on Norwegian sports and athletes.We did this by putting our biggest sporting star, Erling Haaland, who’s widely consider one of the world’s best footballers, at the center of attention and creating a larger story around his famous traits, portraying the “world” as ignorant.
Agency	Try Reklamebyrå
Campaign	Welcome to Haaland
Advertiser	Norsk Tipping
Brand	Norsk Tipping
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	60 seconds
Production Company	M...on B..r Subscribers Only
Art Director	Se.....an R...h Subscribers Only
Art Director	L..s Kr....an H...eg Subscribers Only
Copywriter	M..s K...h Subscribers Only
Copywriter	J...s K....ad Gr....ern Subscribers Only
Key Account	H...e Gj.....it Subscribers Only
Project Manager	C....ie T..e Subscribers Only
Copywriter	J...s K....ad Gr....ern Subscribers Only
Account Director	H...e Gj.....it Subscribers Only