Read to unlock-app - "Read to Unlock"

King

King Stockholm, Sweden

5768

Title	Read to Unlock
Brief	In designing its mobile app, the Ministry of Tales set out to turn children’s overreliance on smartphones and tablets into an educational advantage. The answer was to lock their screens and offer only one key: reading. Once the app is installed, children can only gain access to their devices after reading one chapter of a book and answering three questions about it.
Agency	King
Campaign	Read to Unlock
Advertiser	Berättarministeriet
Brand	Read to unlock-app
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Posted	November 2016
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Creative Director	F...k Hol......rth Subscribers Only
Copywriter	H...ig H....ll Br....er Subscribers Only
Digital Director	J...n T...h Subscribers Only
Account Supervisor	S...t Me....ra Subscribers Only
Graphic Designer	C...e C...el Subscribers Only
Photographer	J...us Tu.....ll Subscribers Only
Agency Producer	S...a B....ni Subscribers Only
Agency Producer	C...ny Subscribers Only
Production Manager	E..n Bo....ius Subscribers Only
Account Planner	V...or S�.....erg Subscribers Only
Production Company	..F Subscribers Only