Lizzie Murray
Director of Studio at Wieden + Kennedy Amsterdam
Amsterdam, Netherlands
TitleWhat will they say about you ?
Brief“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
Agency
Campaign What will they say about you ?
Advertiser Nike
Brand Nike Women

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