| Title | The Economist World Cup |
| Brief | Is there room for political commentary during the FIFA World Cup? The Economist says yes. The news outlet took advantage of the world wide viewership to share political banner ads following the end of each game. “Look Angela Merkel ౼ A win without a coalition,” read one ad, following the German team’s win. Each banner linked to deeper commentary with witty one liners aimed at Russia, France, South Korea and many more. |
| Agency | Proximity London |
| Campaign | The Economist World Cup |
| Advertiser | The Economist |
| Brand | The Economist |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Creative Director | J..n T...cy Subscribers Only |
| Creative Director | J...n Ca.....na Subscribers Only |
| Copywriter | ..n S...er Subscribers Only |
| Art Director | R...rt M...is Subscribers Only |
| Designer | M...h B....ch Subscribers Only |
| Copywriter | ..m P...ll Subscribers Only |
| Account Director | P...a A..n Subscribers Only |
| Account Manger | L...d Ni....ls Subscribers Only |
| Strategist | M..t L....tt Subscribers Only |
| Business Director | M..t Br.....sby Subscribers Only |