Movistar - "Perspectives (2mn)"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

Awards

20524

This ad is part of the ACT Responsible Collection

Brand: Movistar
Country: Argentina

Advertiser: Movistar

Title	Perspectives (2mn)
Brief	Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.
Agency	Wunderman Buenos Aires
Campaign	Perspectives
Advertiser	Movistar
Brand	Movistar
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Executive Creative Director	Se.....an Ta....ga Subscribers Only
Executive Creative Director	D..y M....er Subscribers Only
Creative Director	M...as M...ty Subscribers Only
Creative Director	J..n C...o Subscribers Only
Copywriter	Le....do A....li Subscribers Only
Site Builder	V....ia D..z Subscribers Only
Site Builder	M...os Ba.....ica Subscribers Only
Copywriter Social Media	N....as De.....lle Subscribers Only
Art Director Social Media	Fr.....co Ce....ti Subscribers Only
Head of Production	L...a Ma....nez Subscribers Only
IT Director	Fr.....co F...l Subscribers Only
Project Manager	B....ara L...ue Subscribers Only
Lead Developer	J...er C...a Subscribers Only
Client Services Director	F....na An.....li Subscribers Only
Client Services Director	B...�n Y...o Subscribers Only
Account Director	M...a J...al Subscribers Only
Account Executive	P...a T...es Subscribers Only
Production Company	J...s C...p Subscribers Only
Director	M...in D...zo Subscribers Only
Executive Producer	J..e A...l Subscribers Only
Executive Producer	A...an A...ni Subscribers Only
Production Company Producer	M...o P....io Subscribers Only
Director of Photography (DOP)	D...el O...ga Subscribers Only
Editor	Se.....an M..a Subscribers Only
Post-Production Coordinator	L..s St.....ani Subscribers Only
Music	It....ns .o .t b...er Subscribers Only
Sound	P...a E....io Subscribers Only
Advertiser's Supervisor	R...na Ma....ez Ba....ta Subscribers Only
Advertiser's Supervisor	Al....ra O...n Subscribers Only
Advertiser's Supervisor	Fl.....ia Pa....ni Subscribers Only
Advertiser's Supervisor	Ag....na Ipa......rre Subscribers Only
Advertiser's Supervisor	M...as In.....no Subscribers Only