Pascal Cübb Interview(s)
Point of View: New Business
In a few words, can you tell us who you are what your job title is?
Founder & CEO : Crazy Energizer Optimistic
Did you have a dream job as a child, and if so, what was it?
Astronaut!
What are you most proud of recently in your professional life?
#MelaniePeutLeFaire (+100 millons Views, +6 millions earn media, ...)
The campaign "Melanie peut le faire", or Melanie can do it, was set up by a French charity in an effort to promote awareness and inclusion.
"I'm different, but I'd like to show everyone that I can do a lot of things," she said.
She received 4 days of training from France 2's weather team, including tips on presenting in front of the green wall where the graphics are digitally projected.
Her story has been covered extensively on French media and shared widely on social media. (+250.000 likes on Facebook in 10 days!)
The campaign "Melanie peut le faire", or Melanie can do it, was set up by a French charity in an effort to promote awareness and inclusion.
"I'm different, but I'd like to show everyone that I can do a lot of things," she said.
She received 4 days of training from France 2's weather team, including tips on presenting in front of the green wall where the graphics are digitally projected.
Her story has been covered extensively on French media and shared widely on social media. (+250.000 likes on Facebook in 10 days!)
If there was one aspect of the industry that you would change, what would it be?
Our fucking big EGO!
It's just advertising...
It's just advertising...
Did you have a mentor at one point in your life and how did that person help guide you?
No mentor, no hero...Self made man.
What is your outlet outside of work that keeps you motivated?
My 2 wonderful daughters!
If you had a chance to be President or King for a day and can enact any rule into law, what would it be?
Only one?!
There is so many rules to change...
There is so many rules to change...
What do you think will be the biggest challenge for brands in reaching consumers in the next five years?
To catch attention at the right place, at the right time with the good content.
What word would you use to best describe your office culture?
Professional Freestyle.
What would you say was your biggest challenge in maintaining a successful client relationship?
It's not a question, it's a fact!
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