| Title | The Refugee Tree (206s) |
| Brief | To inform the devastation and uncontrolled exploitation of forests in Brazil, with an increase in deforestation and fires that destroy entire biomes, the film narrates the journey of a refugee tree, the Jatobá, one of the many species in risk of extinction in the region, who decided to seek refuge in the embassies of foreign countries because they were in danger in their territory of origin.The highlight of the film is the dramatic soundtrack that illustrates the urgency of the subject. The indigenous song that permeates the film is a marriage rite, an interesting counterpoint since it's as joyful as it its sung with sadness. Likewise, the melodic element that is fused with the string quartet is a saw, played with a bow, not a violin. The semiotics behind doing it with elements that symbolizes deforestation helps the struggle. |
| Agency | Africa |
| Campaign | Refugee Tree |
| Advertiser | Climate Reality Brasil |
| Brand | Institutional |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | S...io Go....ho Subscribers Only |
| Executive Creative Director | F...pe C..y Subscribers Only |
| Executive Creative Director | Ph....pe D...n Subscribers Only |
| Creative Director | G..g K...ow Subscribers Only |
| Creative Director | F...pe C...no Subscribers Only |
| Art Director | C..o Ga....fi Subscribers Only |
| Art Director | T...go A....de Subscribers Only |
| Copywriter | D...o F....te Subscribers Only |
| Copywriter | G...io B...to Subscribers Only |
| Designer | G..g K...ow Subscribers Only |
| Designer | M...na C..a Subscribers Only |
| Designer | T...go A....de Subscribers Only |
| Creative Director | M....ue L...s L..a Subscribers Only |
| Creative Director | J....na L...e Subscribers Only |
| Project Manager | L..a .e S...a Subscribers Only |
| Project Manager | Fe....da S...ra Subscribers Only |
| Project Manager | Fe....do A...so Subscribers Only |
| Project Manager | I....la L..y Subscribers Only |
| PR | F....na A....li Subscribers Only |
| PR | C...na M....da Subscribers Only |
| Chief Technology Officer | F...o P...a D....al Subscribers Only |
| Head of Production | Fe....do T....so A...ch Subscribers Only |
| Project Manager | Le....do G...s Subscribers Only |
| Agency Producer | R....go F....ri Subscribers Only |
| Agency Producer | T..s O....ra Subscribers Only |
| Agency Producer | Fe....da S...ra Subscribers Only |
| Production Company | H...ry ..n Subscribers Only |
| Director | .C F...r Subscribers Only |
| Managing Partner | A..x M....ff Subscribers Only |
| Executive Producer | R...ta C...êa Subscribers Only |
| Executive Producer | R....go Ca....lo Subscribers Only |
| Business Affairs | I..s ..l Subscribers Only |
| Production Director | G....vo Mo....ni Subscribers Only |
| Director of Photography (DOP) | G....el Bi.....ni Subscribers Only |
| Head of Production | L....na M....ns Subscribers Only |
| Production Coordinator | D...iz L...s Subscribers Only |
| Special Effects / VFX | M...ui Subscribers Only |
| Special Effects / VFX | Wa....rs ..X Subscribers Only |
| Post Production | H...ry ..n Subscribers Only |
| Editor | V...r A...im Subscribers Only |
| Editor | .C F...r Subscribers Only |
| Colorist | M...a C...ur G....ng Subscribers Only |
| Client Supervisor | Cr.....na F...k Subscribers Only |
| Client Supervisor | D....la So....so Subscribers Only |
| Account Manager | D...o B....ta Subscribers Only |
| Account Manager | J....ca Ro.....es Subscribers Only |
| Sound Production | D....se A...o Subscribers Only |
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