| Title | Probably TEDx |
| Brief | Beer consumers are increasingly looking for authenticity. But how to talk about the heritage of Carlsberg while remaining contemporary? The answer: JC Jacobsen, the founder of Carlsberg who died 130 years ago, would deliver the very first posthumous TEDx Talk. It was entitled: ‘Why you should answer every question with Probably.' A team of speechwriters, joined by biographers from the Carlsberg Foundation, studied the Carlsberg archives to write a TEDx talk that transmitted Jacobsen's inspiring life philosophy. Relevant for today. But in sync with 1883. Carlsberg's founder JC Jacobsen died over a century ago. But thanks to a little technical wizardry, he was able to take the stage at TEDx to talk about his life and philosophy, thus expressing the brand's heritage in a new and captivating way. |
| Agency | Happiness Brussels, an FCB Alliance |
| Campaign | Probably TEDx |
| Advertiser | Carlsberg Group |
| Brand | Carlsberg |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Events |
| Chief Communications Officer | J....ca S...ce Subscribers Only |
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