| Title | #ShakeParkinsonsOff |
| Brief | ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate. |
| Agency | Publicis Conseil |
| Campaign | #ShakeParkinsonsOff |
| Advertiser | ICM (Institut du cerveau et de la Moelle épinière) |
| Brand | ICM |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Mobile Advertising |
| Global Chief Creative Officer | B...o Be....li Subscribers Only |
| Executive Creative Director | E..e Tr.....on Subscribers Only |
| Digital Creative Director | P...re C....er Subscribers Only |
| Copywriter | De....ne B...go Subscribers Only |
| Copywriter | O....er G....in Subscribers Only |
| Art Director | De....ne B...go Subscribers Only |
| Art Director | O....er G....in Subscribers Only |
| Account Manager | G...lle M...an Subscribers Only |
| Account Manager | L....nt E..t Subscribers Only |
| Creative technologist | J...en M..é Subscribers Only |
| Creative technologist | K...an So....le Subscribers Only |
| Strategic Planner | E....ne Av....ng Subscribers Only |
| Process Manager | Patri............�Du‐Péage Subscribers Only |
| Agency Producer | F....nt Vi....rs Subscribers Only |
| Director | J...s L..s Subscribers Only |
| Production Company | L...ac Subscribers Only |
| Director of Photography (DOP) | J....on H..t Subscribers Only |
| Production Company Producer | J...ôme D...s Subscribers Only |
| Post-production Producer | B...y Be....nd Subscribers Only |
| Head of Production | E..c Li....tz Subscribers Only |
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