NGO for Cancer Aid - "Not staying home Ad"

Serviceplan Germany

Awards

2662

This ad is part of the ACT Responsible Collection

Brand: NGO for Cancer Aid
Country: Germany

Advertiser: yeswecan!cer

Title	Not staying home Ad
Brief	Stay at home, save lives.This guideline shaped Corona communications in Germany and around the world. But we turned it around. Why? Because it's true. For cancer patients and people who did not go for screening, the lockdown did not save their lives. Quite the contrary: the life expectancy of those skipping their hospitalization because of the pandemic dropped significantly – in some cases by decades. When cancer screening numbers were at a dangerous low during the third wave of Corona, we drew attention to the issue with our nationwide print campaign. In a way that doesn't sound like health communication at all. And it doesn't look like it.
Agency	Serviceplan Germany
Campaign	Not staying home Ad
Advertiser	yeswecan!cer
Brand	NGO for Cancer Aid
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Posted	November 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Global Chief Creative Officer	A..x S...ll Subscribers Only
Chief Creative Officer	Ma....as H....ck Subscribers Only
Creative Managing Partner, Germany	Al.....er N...l Subscribers Only
Creative Managing Partner, Germany	Ch.....ph E...ke Subscribers Only
Managing Partner	M....el J...er Subscribers Only
Creative Director	Ma....�us F...t Subscribers Only
General Manager	K....in K....el Subscribers Only
Director Consulting & Operations	J..a D...er Subscribers Only
Senior Account Manager	G...a G...er Subscribers Only
Copywriter	R...h Me....ig Subscribers Only
Copywriter	N...m A...s Subscribers Only
Art Director	E...a So....va Subscribers Only
Account Manager	Al.....er H....nn Subscribers Only
Junior Online Designer	P....pp E...er Subscribers Only