| Title | Made of Defeat – A Photographic Tale. 1 |
| Brief | In 2013 one of Germany’s oldest democratic parties had so few votes that it was forced to leave parliament. Five years later it was back, with an all-new approach triggered by their defeat. “Made of Defeat": a photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. On election day the Free Democratic Party was returned to parliament. A victory made of defeat. |
| Agency | HeimatTBWA\ |
| Campaign | Free Democrats Made of Defeat – A Photographic Tale. |
| Advertiser | Free Democratic Party |
| Brand | Free Democratic Party |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Creative Director | Ma....as S....th Subscribers Only |
| Copywriter | F...x Br.....yer Subscribers Only |
| Copywriter | Se.....an S...pf Subscribers Only |
| Copywriter | Be....ld Br.....ki Subscribers Only |
| Art Director | F...x S....er Subscribers Only |
| Art Director | E..a G...men Subscribers Only |
| Photographer | D...el Ro.....al Subscribers Only |
| Agency Producer | Ch.....te K..hn Subscribers Only |
| Graphic Designer | M...in Gl....ner Subscribers Only |
| Graphic Designer | ..m K....er Subscribers Only |
| Graphic Designer | O...er Ki.....ann Subscribers Only |
| Graphic Designer | B...an R...ow Subscribers Only |
| Chief Creative Officer | G...o H....ls Subscribers Only |
| Chief Creative Officer | Ma....as S....th Subscribers Only |
| Strategic Planner | A....as M....le Subscribers Only |
| Editor | J...s Sc....rt Subscribers Only |
| Editor | M...o T..u Subscribers Only |
| Editor | ..n La....ki Subscribers Only |
| Social Media Manager | S..n Go....ch Subscribers Only |
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