Mia  Sirkiä
Head of B to B at Hasan & Partners
Helsinki, Finland
TitleMachine conversations
BriefWe often say that connected objects are “talking to each other,” but what are they saying? KONE converted real time data passing between ts elevators and the cloud into human language, and invited the social media world to listen in. Nobody had ever translated machine-to-machine data into intelligible and shareable conversations before. The result seemed to give the machines a personality. When we listen, says KONE, we can predict what can happen and tailor maintenance accordingly. The operation demystified AI and the Internet of Things.
Agency
Campaign Machine conversations
Advertiser KONE Oyj
Brand Kone

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PostedNovember 2017
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