| Title | Home For Books |
| Brief | In Italy, reading is in crisis. So for the anniversary of its Billy bookshelf, Ikea decided to create a conversation around this issue. A whole Ikea store was turned turned into a library, with real books replacing the usual fake ones on the shelves. Journalists and authors participated in the event, bringing literature and interior design together. |
| Agency |
DDB Group Italy
|
| Campaign |
Home For Books
|
| Advertiser |
IKEA
|
| Brand |
Billy
|
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| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Ambient
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| Executive Creative Director |
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| Executive Creative Director |
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