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Title | HALO Master Piece (Film) |
Brief | Outside the gaming world, gaming is not considered to be high culture – it’s something you do to pass time.We knew Halo Infinite was not only worth the wait, but that it was a work of art. It was a masterpiece – with Master Chief at the center – belonging in the finest museums. So why not put it there?Together with acclaimed artist Iva Troj, we created a 6x3 metre, renaissance, oil-on-canvas painting. Filled with hints and hidden references (easter eggs) about the new game and Halo culture for true Halo fans.Our Halo Infinite Master Piece was displayed at Saatchi Gallery in London and The Carrousel du Louvre in Paris.To launch the Master Piece across earned and owned channels we created a film that reveals the epic painting on the gallery wall in one continual pull-back, accompanied by a live choir singing the Halo theme. |
Agency | Edelman |
Campaign | Master Piece |
Advertiser | Microsoft |
Brand | Xbox |
Date of First Broadcast/Publication | Subscribers Only |
Product | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Regional Chief Creative Officer | M....as R...e Subscribers Only |
Regional Chief Creative Officer | S...an R...e Subscribers Only |
Executive Creative Director | J...e Co....ll Subscribers Only |
Associate Creative Director | J..n W...s Subscribers Only |
Copywriter | J..n W...s Subscribers Only |
Associate Creative Director | T...go C...os Subscribers Only |
Art Director | T...go C...os Subscribers Only |
Associate Creative Director | E..i K...ka Subscribers Only |
Art Director | E..i K...ka Subscribers Only |
Project Manager | J...s D....an Subscribers Only |
Agency Producer | E...ie Ve.....er Subscribers Only |
Agency Producer | L...a M....ri Subscribers Only |
Associate Client Director | ..y D...n Subscribers Only |