Hello from Cannes! AdForum is live each day from the Palais with a special live panel.
We open our first broadcast of this year's festival in conversation on a critical topic for our industry - diversity, equity and inclusion. The panel discusses at length the importance of championing inclusivity across all spectrums internally (hiring) and externally (Creative and campaign work). Lastly, the team at MARCEL give us insight into making the campaign promoting women's football for Orange.
Today, our guests are Sophié Guérinet, Co-Founder, ACT Responsible; Efrain Ayala, Global Creative Effectiveness and Diversity, Equity, Inclusion and Belonging (DEIB) Director, RECKITT; Youri Guerrasimov, Co-CCO/CEO, MARCEL; Gaëtan du Peloux, Co-CCO/CEO, MARCEL; Clare Hutchinson, CSO, VCCP London
View Marcel's campaign for Orange here: WoMEN's Football