Longchamp - "“It is not a bag. It is Le Pliage Re-Play.”"

FRED & FARID Paris

FRED & FARID Paris Paris, France

2003

Title	“It is not a bag. It is Le Pliage Re-Play.”
Brief	Inspired by Longchamp’s ongoing sustainable production initiative, the film is a reimagination of the upcycling process used in Longchamp ateliers. Cheerfully celebrating the innovative creation of the new Le Pliage Re-Play, two friends playfully unspool the ends of fabric rolls to craft their own dance partners, who conveniently hold the womens’ Longchamp bags. An interactive display of fashion and function, “Replay” is an ode to Longchamp’s rich history of authenticity and bold creativity.
Agency	FRED & FARID Paris
Campaign	It is not a bag. It is Le Pliage®️
Advertiser	Longchamp
Brand	Longchamp
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Posted	November 2022
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Media Type	Television & Cinema
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