Elena Arzhatskaya
Digital Manager at Possible
Moscow, Russia
TitleAdopt a sticker
BriefThe project hopes not only to help find a new home for pets but also change the image of homeless animals in general. Most people have no idea how loyal and gentle can animals from the shelter be.We created a sticker pack where each sticker depicts a pet that needs a new home. The biography of any pet can easily be found by sending its sticker to an @adoptapackbot that will immediately send back its information, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, its sticker disappears from the pack.
Agency
Campaign Adopt a sticker
Advertiser Colgate-Palmolive Company
Brand Hill's

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Marketing Director A...a E....va Subscribers Only
Brand Manager O...na Ar.....va Subscribers Only
Digital Manager N....ia Kr.....va Subscribers Only
Digital Manager E...a Ar......aya Subscribers Only
Creative Director M...am Ak....va Subscribers Only
Copywriter / Art Director Y..i K....ov Subscribers Only
Photographer R...n A....ov Subscribers Only
Designer A..a Tr....na Subscribers Only
Designer E....ia Ku.....ova Subscribers Only
Programmer O..g S....in Subscribers Only
Client Director S...ey R....ev Subscribers Only
Account Director N....ia Ho....ri Subscribers Only

Create a free Talent profile and become a member of AdForum

Get Started