| Title | Stranger Milano |
| Brief | During one night, after opening a portal in the iconic Piazza Duomo, right in front of thousands of people that were there to take part to an exclusive premiere of season 4, we physically took the entire Milan city center back to 1986. Then, for a whole weekend, we offered everyone a Stranger version of Milan through an immersive 80s domination that brought back iconic elements of that time, like the yellow taxis parked in Piazza Duomo, the advertising signs on the historic Palazzo Carminati as well as the stylish Paninari, a famous Milanese teen subculture. Of course there were also some Stranger Things special activities like the Rink-O-Mania roller disco and the Surfer Boy Pizza stand that gave a taste of how the 80s people used to have fun. |
| Agency |
Dude
|
| Campaign |
Stranger Milano
|
| Advertiser |
Netflix
|
| Brand |
Stranger Things 4
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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