Karl Wikström
Strategist at Åkestam Holst /NoA
Stockholm, Sweden
TitleBillboards Beyond Borders (1mn34s)
BriefJournalists around the world are silenced by controlling governments and leaders for controversial stories and tweets. Reporters without Borders Sweden launched a global outdoor campaign to republish these headlines and take a stand against censorship. “Being Gay is Normal” can be seen on billboards in bold block letters in the streets of repressed countries. How? Billboards Beyond broke new ground by using a loophole in Google Street View to create a new type of impactful advertising.
Agency
Campaign Billboards Beyond Borders
Advertiser Reporters Without Borders
Brand Reporters Without Borders

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PostedNovember 2018
Business SectorSubscribers Only
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Media Type Digital
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