Luca Tapognani
Head of Strategy at Ogilvy Italy
Italy
TitleBurn Racist Giga (Film Case)
BriefThis clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline.
Agency
Campaign Burn Racist Giga
Advertiser Rolling Stone Magazine
Brand Rolling Stone Magazine

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital Installation
Length
SoundtrackSubscribers Only
Production Company Ol.....rgo Subscribers Only
Executive Creative Director O...er P...er Subscribers Only
Creative Director Pa....le F...za Subscribers Only
Creative Director L..a Ia....ci Subscribers Only
Art Director ..x B...ti Subscribers Only
Art Director M...eo B...i Subscribers Only
Copywriter Vi....io Gi.....ti Subscribers Only
Account Director G....ra Ga....ti Subscribers Only
Account Director Al.....dro Pi....on Subscribers Only
Media Director Vi....io B...i Subscribers Only
Managing Director Al.....dro Pi....on Subscribers Only
Strategist L..a Ta.....ni Subscribers Only
Director T....so T...gi Subscribers Only
Agency Producer Fe....co M....la Subscribers Only
Agency Producer N...lò D....ni Subscribers Only
Post Production Ol.....rgo Subscribers Only
Digital Production Pl....et Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started