Reilly Baker
Senior Copywriter at 72andSunny
Los Angeles, United States
TitleTinder Swipe Night MOBILE Case
BriefSwipe Night is an interactive experience that reimagines Tinder as a media channel and gives its users a completely new way to match. This first-of-its-kind miniseries is produced and engineered to live solely inside the app and is only available from 6pm-midnight on Sundays, creating a weekly event that brings the Tinder community together, swiping all at once. It’s Hollywood-standard entertainment with the purpose of increasing compatibility, conversation, and connection, all while keeping people on the edge of their seats.● Integrated live-action entertainment into a dating app for the first time● Drew more viewers than top TV shows
Agency
Campaign Swipe Night
Advertiser Tinder
Brand Tinder

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Mobile Advertising
Length
Founder J..n B...er Subscribers Only
Creative Chairman J..n B...er Subscribers Only
Founder G...n C..e Subscribers Only
Creative Chairman G...n C..e Subscribers Only
Executive Creative Director M..t M...hy Subscribers Only
Designer F...k D...mé Subscribers Only
Designer M...us Y..n Subscribers Only
Copywriter R...ly B...r Subscribers Only
Designer St.....ie M...an Subscribers Only
Designer S..a Me....ke Subscribers Only
Copywriter E...ie A..l Subscribers Only
Designer C....on Ca.....ght Subscribers Only
Copywriter S...ie J....on Subscribers Only
K..e Mo....on Subscribers Only
Producer L..h Ka.....ick Subscribers Only
Producer B...ke C...er Subscribers Only
Partnerships and Legal Director R....ca Wi....ms Subscribers Only
Partnerships and Legal Director Ch....sa K...ey Subscribers Only
Partnerships and Legal Manager Ch......her P....ta Subscribers Only
Partnerships and Legal Manager T...a W..g Subscribers Only
Executive Strategy Director K...y Sc.....el Subscribers Only
Strategist M..é C...ak Subscribers Only
Communications Strategist K...er B...an Subscribers Only
Social Strategist M..t Au....in Subscribers Only
Strategist Z..h W...ht Subscribers Only
Brand Director S....on R..d Subscribers Only
Brand Manager Br....ny A...n Subscribers Only
Brand Manager A...e M...ay Subscribers Only
Executive Art Producer ..i B..k Subscribers Only
Art Producer J....ta Va....ia Subscribers Only
Production Company . .s .g . e..s Subscribers Only
Executive Producer N...le D....ey Subscribers Only
Executive Producer B....on Z..k Subscribers Only
Director K...na E...s Subscribers Only
Founder ..i Ku....ir Subscribers Only
Managing Partner ..i Ku....ir Subscribers Only
Managing Partner K..e Op.....im Subscribers Only
Managing Partner B...n L..t Subscribers Only
Executive Producer E...rd G...n Subscribers Only
Executive Producer D..e Sa....an Subscribers Only
Production Company Producer J...n R..f Subscribers Only
Head of Production R....ca D...s Subscribers Only
Creative technologist W..l Ka....os Subscribers Only
Director of Photography (DOP) ..a Ca....na C...a Subscribers Only
Production Designer ..e T....tt Subscribers Only
Production Company Producer R...it F..t Pr......ons ..C Subscribers Only
Editing Company C...n E..t Subscribers Only

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