Title | Mark |
Brief | Since 1985, the ASPNM has offered therapeutic recreational activities to children and adults alike. Today, ASPNM proudly offers a wide variety of adaptive sports year-round, including skiing, snowboarding, watersports, river rafting, yoga, rock climbing, and more. Alexandra spotlights athletes including skier and retired Army veteran Mark Whitson, who, after losing his leg in a roadside accident, was sidelined from skiing for 25 years. That is, until the ASPNM provided the tools and instruction required to reopen the slopes for Mark, where he can finally ski with his grandchildren and teach “ski-bike”--riding a ski with bike handlebars, for those in his situation--to other participants. Where disabled participants can at times assume a sport, or any activity, is permanently out of reach, ASP proves the right attention can accommodate even a hobby as extreme as skiing and snowboarding to anyone. |
Agency |
Valiant Pictures
|
Campaign |
Moving Together
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Advertiser |
Adaptive Sports Program New Mexico
|
Brand |
Adaptive Sports Program New Mexico
|
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Date of First Broadcast/Publication |
Subscribers Only
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Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type |
Web Film
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Executive Producer |
V....nt ..n Subscribers Only
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Director |
Al.....ra Hen......oux Subscribers Only
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Editor |
Al.....ra Hen......oux Subscribers Only
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Production Assistant |
M...el A...r Subscribers Only
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Production Company |
V....nt Pi....es Subscribers Only
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Executive Producer |
M....ew D....to Subscribers Only
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Director of Photography (DOP) |
D...el Zo.....er Subscribers Only
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Camera Assistant |
H...a C..m Subscribers Only
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Colorist |
J...an O..n Subscribers Only
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GFX |
O...r Ro.....uez Subscribers Only
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