| Title | #ShowUsEqual (Film) |
| Brief | 90% of sports media coverage is for male athletes, only 10% is for females – what a sad statistic. Sad, but still a statistic – abstract numbers in a dry bar chart. So, to really grab the attention of the community and the ones responsible for the unequal representation – the media – we turned those figures into a more striking and engaging visualization: two socks being worn at uneven heights, which represents the statistic in a distinctive and sports-related way. The sports socks, in two different colors, represent the unequal bars in a chart and can be turned into a symbol of inequality by everyone. We started a movement with this easy gesture, supported by an engaging hashtag: #ShowUsEqual.And the outcome knocked our socks off! With 4.000€ budget we generated 2.8 million impressions on Instagram and around 25 times more comments on the DOSB Instagram channel than the previous average. |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | #SHOWUSEQUAL |
| Advertiser | Deutscher Olympischer SportBund |
| Brand | DOSB |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Head of Marketing | F....an F...k Subscribers Only |
| Head of Digital Communications | J..s B...er Subscribers Only |
| Executive Creative Director | S...an W...be Subscribers Only |
| Group Creative Lead | Ch.....ph Bi.....ldt Subscribers Only |
| Group Creative Lead | M...o Ob....nn Subscribers Only |
| Account Supervisor | ..n V...ig Subscribers Only |
| Account Manager | A...é Ti.....nn Subscribers Only |
| Art Director | J...e G...er Subscribers Only |
| Art Director | M...us Ga......ter Subscribers Only |
| Art Director | N....ha Pr....ik Subscribers Only |
| Copywriter | F...an R...�ler Subscribers Only |
| Copywriter | ..m B...e Subscribers Only |
| Copywriter | E..k Ba....ann Subscribers Only |
| Copywriter | J..e Fu....nn Subscribers Only |
| Production Manager | L..e G....er Subscribers Only |
| Production Manager | M...in L..e Subscribers Only |
| Final Art Work | R..f S...ig Subscribers Only |
| Production / Account Manager | M...o C...es Subscribers Only |
| Production Company | ..S S...lz Subscribers Only |
| Photographer / Retoucher | T...as Schl........�tter Subscribers Only |
| Agency Producer | J....le B....el Subscribers Only |
| Editor | Al.....er S...el Subscribers Only |
| Sound Designer | K...s N...en Subscribers Only |
| Speaker | E..a Sc.....er Subscribers Only |
| Copywriter | D...EL G..U Subscribers Only |
| Art Director | Cr....na .e B..s Subscribers Only |
| Art Director | A..y C..z Subscribers Only |