Hicham  Soubra
Head of Production at Horizon FCB
Dubai, United Arab Emirates
Industry Forum: As it becomes easier to produce content, is the marketing and advertising industry less reliant on production houses?

Yasser Obeid Managing director, Aka Media Maybe It’s not a yes or a no. Yes, hiring a videographer to shoot content is an option, but we are talking about purely social quick turnaround content. If you were to shoot a campaign involving a top TVC director, multiple locations and dozens of crew members, that’s a […] See more

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