Yara Bdeir Interview(s)

Joining the PHNX jury provides a platform to connect with like-minded professionals and industry leaders. It’s an opportunity to build and strengthen a community that’s dedicated to fostering progress and innovation.

Having a hybrid jury composed of creatives, strategists, client and people from different backgrounds and cultures is a forward thinking approach. It recognizes the multifaceted nature of the industry, ensuring a comprehensive evaluation of submissions that takes into account not only creative excellence but also strategic innovation, market impact and client perspective.

Offering free entry until the shortlist stage is a commendable idea that would be significantly lower the barriers to entry, encouraging the broader spectrum of participants.

The perfect PHNX awards winner embodies a blend of innovative creativity, impactful strategy and clear vision for th future, all while demonstrating excellence in execution and a meaningful contribution to their field and society.

Several key factors were significantly influencing creative trends across various industries. These influences are shaping the direction of design, advertising, media and technology, driving innovation and dictating the themes and methods focusing on the digital transformation and technology (AI and VR), social and cultural awareness, mental-health and well being. These factors are interrelated and influencing each other. All these influences are shaping a future where creativity is not only about asthetic or technological innovation but also about making a positive impact on the society and the environment.

If I would need to nominate a Creative from my industry and within the market that I work for, I would say Rayan Aoun (Ex ECD for JWT Riyadh).