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Roman Carlo Olivarez
Executive Creative Director
at
MullenLowe TREYNA
Mandaluyong City, Philippines
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Roman Carlo Olivarez Interview(s)
PHNX Tribute Jury
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Why did you think it was important to join the PHNX jury?
To be updated with the recent best work in advertising.
What impact do you think the event might have on the industry?
Without the other award giving bodies, the event will be able to recognize the best work, even in this trying time.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
It’s interesting to see what the perspectives are.
What will you be looking for when you start judging the entries?
Effectiveness, real work, and creativity.
What lasting impact might the current crisis have on creative work?
It pushes us to be creative, so this crisis will bring out more surprising ideas, as well as higlighting simple ones that moves humanity.
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