Leandro Werneck Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
In addition to being able to be part of the jury for this important event, it is an opportunity to stay up to date with everything that is new in advertising.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it was a wise decision to prioritize diversity. It is important to understand how ideas influence and can be influenced by different points of view.
What do you think of the idea of free entry until the shortlist stage?
I think it's important because of the opportunity that will be given to small agencies and creatives alike.
How would you define the perfect PHNX Awards winner?
Innovative, genuine, addressing real problems, featuring ideas that make people think, I mean, a smart idea. And of course, having good craft.
What is having the biggest impact on creative trends at the moment?
I believe that AI technology is changing the way we creatives think...
And in some cases, it is helping us to solve problems.
And in some cases, it is helping us to solve problems.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos, Ary Nogueira, Max Geraldo
.