Executive Producer
at
Craft / London
| Title | Therapeutic Play |
| Brief | The charity Gamers Outreach partnered with Xbox to create ‘Therapeutic Play’, a reinvention of gaming as a tool to help aid recovery for children in hospitals. It was all made possible by an innovation – part console, part hospital equipment – that made gaming in the medical environment a reality, and one that was impossible for regular consoles to achieve due to cost and hygiene. The kart, powered by Xbox, was specially designed for the hospital setting, with medical-grade materials for sanitation, ergonomic trays for hospital devices, swivel wheels to transport around the wards and a shape that would work with other hospital furniture. Suddenly, gaming became not just a bit of fun, but part of the recovery process, aiding children’s mental health through connecting with others in similar situations, and playing a part in their physical recovery by keeping them engrossed as medical staff treated them. |
| Agency | McCann London |
| Campaign | Therapeutic Play |
| Advertiser | Microsoft |
| Brand | Xbox |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Production | H...ry ..n Subscribers Only |
| Post Production | Co....y3 Subscribers Only |
| Post Production | N...ve M...c Subscribers Only |
| Chief Creative Officer | ..b D...al Subscribers Only |
| Chief Creative Officer | La....ce T....on Subscribers Only |
| Executive Creative Director | J...e M...z Subscribers Only |
| Executive Creative Director | S...iv M...ry Subscribers Only |
| Creative Director | W....am C...am Subscribers Only |
| Creative Director | J...s C...by Subscribers Only |
| Chief Client Officer | J....ca Ta....ge Subscribers Only |
| Global Business Lead | S....sh J..i Subscribers Only |
| Business Director | M....ie V....rs Subscribers Only |
| Business Director | O...r Fl....ft Subscribers Only |
| Account Director | ..y S....pa Subscribers Only |
| Account Director | K...e H...er Subscribers Only |
| Account Associate | S...ie ..y Subscribers Only |
| Project Manager | C...e P...er Subscribers Only |
| Project Manager | G....ia We.....all Subscribers Only |
| Project Manager | V...i ..m Subscribers Only |
| Project Manager | N..a W...r Subscribers Only |
| Strategy Director | .J B...er Subscribers Only |
| Chief Production Officer | ..n C...k Subscribers Only |
| Executive Producer | A..c Ch....ie Subscribers Only |
| Senior Producer | D..g W..e Subscribers Only |
| Post Production | A..x B....rs Subscribers Only |
| Editor | X...er P....ns Subscribers Only |
| Sound Designer | G....ep S...h Subscribers Only |
| Mix | G....ep S...h Subscribers Only |
| Editor | A..y Wi....ms Subscribers Only |
| Business Affairs | M....ue N....na Subscribers Only |
| Colorist | Y...in ..e Subscribers Only |
| Production Company | H...ry ..n Subscribers Only |
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