McDonald's - "Burger 2"

Leo Burnett Milan

Leo Burnett Milan Milano, Italy

Awards

Brand: McDonald's
Country: Italy

Advertiser: McDonald's

Title	Burger 2
Brief	The campaign shows young people in their natural habitat, namely McDonald's, where they often meet to share social moments late at night in front of a hamburger.Because, as the data also says, 84.4% of GenZ loves to end the evening in company with a simple and convivial meal.We caught them during the nighttime snack, shooting entirely in infrared to obtain a realistic night cam effect.The campaign has achieved +12 millions impressions in two weeks, +20% GenZ engagement and +11% of sales at night.
Agency	Leo Burnett Milan
Campaign	Nocturnal Creatures
Advertiser	McDonald's
Brand	McDonald's
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home
Production Company	Pr.....ous T...n Subscribers Only
Executive Creative Director	Gi....pe P...ne Subscribers Only
Executive Creative Director	L..a G....no Subscribers Only
Creative Director	A...a R...a Subscribers Only
Creative Director	Ca....na C....rò Subscribers Only
Head of Art	P...o R...no Subscribers Only
Art Director	Gi....ni ..ò Subscribers Only
Account Director	D...de M...o Subscribers Only
Client Account Director	M...ka M....ni Subscribers Only
Media Business Director	M....la M...i Subscribers Only
Chief Strategy Officer	I...ia F....io Subscribers Only
Strategic Planning Director	O....la Vi.....oso Subscribers Only
Director of Photography (DOP)	M...o Ba....ci Subscribers Only
Executive Post Producer	M...o Ba....ci Subscribers Only
Chief Marketing Officer (CMO)	.. D....so Subscribers Only
Marketing Manager	.. T....lo Subscribers Only