Chief Marketing & Communications Officer and President, Healthcare Business
at
Mastercard
New York , United States
Mastercard - "We Stand Up For by Mastercard"
This ad is part of the ACT Responsible Collection
- Brand: Mastercard
- Country: United States
- Advertiser: MasterCard
| Title | We Stand Up For by Mastercard |
| Brief | Every year at the MLB All-Star Game, 50,000 people stand in silence, holding names of loved ones affected by cancer. This year, Mastercard aimed to expand that moment and enable everyone to stand up to cancer. Our goal was to motivate people everywhere to join us—by sharing a loved ones’ name or using their Mastercard to help reach our $5M donation goal.We took the MLB paper placard tradition beyond the stadium, creating a digital version for TikTok and Instagram. Celebrities and influencers launched the movement by sharing their own stories. We distributed wearable placard stickers at 200 partner locations, and Saks Fifth Avenue dedicated window displays to the cause. Then, we took our multi-channel movement to the sky, featuring the names shared on social in a stunning drone show over New York City’s Hudson River. Spectators were given multisensory wristbands, which vibrated and illuminated in Hudson Yards Plaza as their loved ones’ names glittered in the sky.Our campaign garnered 210 million impressions and 40 million views, turning a stadium tradition into a nationwide movement—uniting 2.5 million people to stand up for the ones they love.Standing up for the people we love: priceless |
| Agency | McCann New York |
| Campaign | We Stand Up For by Mastercard |
| Advertiser | MasterCard |
| Brand | Mastercard |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| EVP | R...om D....or Subscribers Only |
| Marketing | R...om D....or Subscribers Only |
| Media (Agency side) | A...e At....on Subscribers Only |
| Digital | A...e At....on Subscribers Only |
| Social | A...e At....on Subscribers Only |
| Communications | A...sa Ro.....att Subscribers Only |
| Chief Creative Officer | S..n B...n Subscribers Only |
| EVP | ..m C...is Subscribers Only |
| Creative Director | R..o O....li Subscribers Only |
| Creative Director | R..n B....tt Subscribers Only |
| ACD | M...i V...le Subscribers Only |
| ACD | T...r B....ey Subscribers Only |
| Creative Director of Design | B...u Ar.....tna Subscribers Only |
| EVP | L...n R...ik Subscribers Only |
| Head of Strategy | L...n R...ik Subscribers Only |
| SVP | A..n ..n Subscribers Only |
| Account Director | J...a G...so Subscribers Only |
| President | Ve....ca B....an Subscribers Only |
| Managing Partner | A..x C....es Subscribers Only |
| SVP, Executive Producer | J..i N....an Subscribers Only |
| Social Director | K...e H...y Subscribers Only |
| Chief Marketing Officer (CMO) | R..a Ra.....nar Subscribers Only |
| SVP | Ma....th Pe....ia Subscribers Only |
| Manager | S...h B...e Subscribers Only |
| Director | Ad....ne J...s Subscribers Only |
| Manager | P..l Gi....no Subscribers Only |
| Manager | P..l Gi....no Subscribers Only |
| Director Communications Strategy | J...a S...r Subscribers Only |
| Art Director | Em....no Z...ta Subscribers Only |
| Copywriter | Ca....ll G...ge Subscribers Only |
| ACD | K...e D...s Subscribers Only |
| ACD | ..c Ma.....ki Subscribers Only |
| SVP, Executive Producer | S..h T...r Subscribers Only |