BlueChew - "BlueChew - Lift Off"

BlueChew wanted to remove the stigma of erectile dysfunction medication when used by 20-something guys, while promoting the idea that taking BlueChew can help you have even better sex. Part of a large social media campaign, we teamed up with social media influencer HammyTV to film a series of aspirational vignettes, throwing Hammy into a variety of weird situations. The production resulted in over a dozen differentiated social media spots across multiple formats, that allowed the brand to stay on top of current trends, and release content when best suited.