Rafa Silva Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is important to be part of the most reliable jury, to give a condition of independent and effective prizes
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Is is a quite important decission. Having a mix of all the people involved in the advertising industry is the best way for having real winners
What do you think of the idea of free entry until the shortlist stage?
Good. Making money is not the main objective of this prizes
How would you define the perfect PHNX Awards winner?
A comination of creativity, strategy and application
What is having the biggest impact on creative trends at the moment?
Unfortunately we are seeing a wrong and escessive use of ideas like sustainability, inclusion and ecology and forgetting our goals: offering customers those things the really need
Who would you nominate as your two or three “creatives of the year”?
Quite difficult to answer this at this moment
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