| Title | Tough Cookies, The Game |
| Brief | What began as temporary tattoos inspired by the challenges of children battling cancer has become a creative and innovative donation project. This year, IGA launched TOUGH COOKIES: THE GAME, a mobile game imagined entirely by kids who have beat cancer. The children helped dream up everything from the characters to the decor. The goal of the game is inspired by the reality faced by sick children who lose their sense of taste: fight to help rescue the Tongue and get back the four tastes—Sweet, Salty, Sour, and Bitter— that have been bewitched by Umami, the jealous fifth taste. |
| Agency | SID LEE MONTREAL |
| Campaign | Tough Cookies, The Game |
| Advertiser | Sobeys Inc. |
| Brand | IGA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Executive Creative Director | A..x B....er Subscribers Only |
| Creative Director | D...d L....rt Subscribers Only |
| Associate Creative Director | E....ne Th....rge Subscribers Only |
| Art Director | P...al LE....RE Subscribers Only |
| Copywriter | K...si Ca....ll Subscribers Only |
| Account Director | Pr.....la M....lo Subscribers Only |
| Account Executive | N...a G...es Subscribers Only |
| Strategist | M..c Subscribers Only |
| Account Executive | Ca.....ne S...ie Subscribers Only |
| Producer | Ca.....ne S...ie Subscribers Only |
| Producer | J....ie T....er Subscribers Only |
| Video Editor | B...it M....ux Subscribers Only |
| Video Editor | E..i Ar.....lt Subscribers Only |
| Graphic Artist | P...re B..u Subscribers Only |
| Filmmaker | D...el D...le Subscribers Only |
| Managing Director | Y...ck B...ard Subscribers Only |
| Senior Director | P..r B...to Subscribers Only |
| Senior Director | Pi....uc Be....eu Subscribers Only |
| Director | .I G...p Subscribers Only |
| Digital Production | .I G...p Subscribers Only |
| Design Director | J..n Subscribers Only |
| Creative Director | O....er Va.....tte Subscribers Only |
| Animation | O....er Va.....tte Subscribers Only |
| Art Director | M....eu M....en Subscribers Only |
| Consultant | M...me Pa....nt Subscribers Only |
| MOTION DESIGN | D...d L....rc Subscribers Only |
| Videographer | H..o B....re Subscribers Only |
| UX Designer | ..m W...or Subscribers Only |
| UI Designer | Vi....ia Ou.....hi Subscribers Only |
| UI Designer | V....sa Co....be Subscribers Only |
| QA | M....eu G....nas Subscribers Only |