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YES - "Women are hearing the word NO too often"
This ad is part of the ACT Responsible Collection
- Brand: YES
- Country: Poland
- Advertiser: YES Poland
| Title | Women are hearing the word NO too often |
| Brief | Women in Poland hear the word “NO” too often. YES, a Polish jewelry brand made by women for women, wants them to hear “YES” instead.That’s why we created the campaign “I'm a Woman”. A campaign aimed at paying tribute to all Polish real women - their diversity, courage, independence, emotions, and sensitivity.The main piece of the campaign was a film in which we portrayed strong and exceptional women being who they really are: a influencer mom breastfeeding her kid in public; an Olympic runner-up displaying her love for her girlfriend; a cancer survivor encouraging people to get tested and prevent breast cancer; a woman who became a model at the age of 74 and proves that beauty has no age, and a plus-size model who defies societal body expectations.We knew we were doing something right when TVP, Polish public television controlled by the right-wing government, censored its broadcasting. |
| Agency | 180heartbeats + JvM |
| Campaign | Women are hearing the word NO too often |
| Advertiser | YES Poland |
| Brand | YES |
| Posted | February 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | M....�aj Sa....ki Subscribers Only |
| Creative Director | P...o Do.....ez A....an Subscribers Only |
| Creative Director | J...or Co.....ter Subscribers Only |
| Creative Director | J...or ..t Di....or Subscribers Only |
| Business Development | Ra....�aw S...ga Subscribers Only |
| Strategist | M...in P....ra Subscribers Only |
| Account Manager | A..a S....rz Subscribers Only |
| PR manager | Ma.....na Ł....iuk Subscribers Only |
| PR manager | J...na B...r Subscribers Only |
| Social Media Director | D...d Ka......zak Subscribers Only |
| Social Media Project Manager | P...a Ka....ka Subscribers Only |
| Social Media Supervisor | S...ia R...l Subscribers Only |
| Designer | M....sz Mi.....zyk Subscribers Only |
| Marketing Director | J....na L..h Subscribers Only |
| Marketing Manager | Z....na Kr.....cz Subscribers Only |
