Rodrigo Judá Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It's always invigorating to be part of something that democratizes and propels the advertising industry forward.
Without imposing barriers to creativity.
Without imposing barriers to creativity.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
When more people connected to the creative field participate in the process, it becomes a benchmark for criteria and impartiality.
Diverse perspectives always enrich the final outcome.
Diverse perspectives always enrich the final outcome.
What do you think of the idea of free entry until the shortlist stage?
By adopting this approach, more people feel encouraged to showcase their work.
Everyone comes out a winner.
Everyone comes out a winner.
How would you define the perfect PHNX Awards winner?
When a piece of work manages to convey a genuine and relevant emotion, aligning perfectly with its purpose, it leaves you with that feeling of 'why didn't I think of that before?
What is having the biggest impact on creative trends at the moment?
I don't like to think that only one thing is trending the industry. By focusing solely on one source, such as TikTok, we forget that trends come and go.
The key is to always strive for innovation from various sources and, often, to be the origin of it.
The key is to always strive for innovation from various sources and, often, to be the origin of it.
Who would you nominate as your two or three “creatives of the year”?
Indeed, I don't have specific names in mind. Everyone, in some way, plays a role in our market.
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