Helen Cliffe
Agency Producer at Smuggler
London, United Kingdom
TitleDeath isn’t the opposite of life. It’s part of it
Brief1 in 4 people die every year without the care and support they need.Marie Curie ensures everyone has a good death; with the right support, on their terms, where loved ones feel supported too. Whoever, whenever, whatever the illness.We needed an idea that would cut through and raise awareness of Marie Curie’s work supporting people at the end of life.We tell the real stories of loved ones and their families thinking about their final days. Raw and real, unexpectedly upbeat, and punctuated by observational humour, the film looks at death in an honest and emotionally forthright way.
Agency
Campaign Good Death
Advertiser Marie Curie
Brand Marie Curie

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