Kathy Shapka
Media Director at DDB Canada
Edmonton, Canada
TitleMilk Carton
BriefAlbertans are pretty good at recycling their beverage containers - but there is still room for improvement. To remind people to recycle every single time, we created a campaign starring angry, talking beverage containers.Energy drink bottles, milk cartons, and juice boxes could finally sound off at the people who threw them in the garbage and remind them to do better. Witness the motivating power of trash talk.
Agency
Campaign Trash Talk
Advertiser Alberta Beverage Container Recycling Corporation (ABCRC)
Brand Alberta Beverage Container Recycling Corporation

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